How online marketplaces support small businesses

online marketplaces

There are now more than 300 million small businesses in the United States alone. While many small businesses sell their products and services locally, some may not have the resources to scale up and reach a national or even global audience. Marketplaces provide a platform for these entrepreneurs to put themselves out there and find potential customers.

What’s more, marketplaces allow vendors to access customers they wouldn’t otherwise be able to reach because of location. For this reason, marketplaces can be an invaluable resource for small businesses that want to grow their customer base without having to invest time and money into building their own website.

This blog post will tell you what you need to know about how using a marketplace can support your small business goals.

What are a online marketplaces?

Marketplaces are online platforms that allow buyers and sellers to connect and engage in commerce. There are many types of marketplaces, including Etsy, Amazon Marketplace, and eBay that are focused on B2C

But some of the marketplaces are focused on B2B field, including Alibaba, MedicaEx and Made-in-china

Benefits of using a marketplace for small businesses

As we mentioned, marketplaces provide a platform for small businesses to reach customers they wouldn’t otherwise be able to. However, marketplaces can do much more than just that. They also offer the following benefits:

Gain better visibility

If you’re trying to grow your business and get recognized by potential customers in your area, you might need to invest in in-store signage and increased advertising. But when you use a marketplace like Etsy, you don’t have to worry about paying for any of these things! You can rely on the site to take care of building awareness for your product or service and making it easier for prospective customers to find what they want.

Establish yourself as an authority

One way platforms like Etsy help small businesses is by giving them credibility and establishing their business as an authority in their industry. When potential customers search for goods related to yours, they will see that you are one of the top sellers on Etsy, which will increase trust in your brand.


without having to invest time or money into developing your own website: Perhaps the most important benefit of using a marketplace is that it allows companies of any size or budget level to scale up without having to invest

Different types of marketplaces

Marketplaces come in a variety of shapes and sizes. Some are focused on a particular product or service, such as Etsy, while others are more general and include many different vendors, such as Amazon.

In B2B field, MedicaEx is only focused on medical equipment and technology. It is provides a specific objective for sellers also buyers.

Oftentimes, marketplace users can buy directly from the vendor with no intermediary. This is beneficial for the seller because they don’t have to pay commission to an outside party. However, buyers may be hesitant to purchase from certain sellers or marketplaces where fraud has been reported in the past.

Some companies also offer marketplace-as-a-service (MaaS), which allows you to build your own custom software that operates like a traditional marketplace but within your own site. MaaS allows businesses to customize their platform’s look and feel while still benefiting from the power of third-party sourcing – what’s not to love?

The advantages of selling on a marketplace

A marketplace like MedicaEx, for example, is a place where you can sell your products and connect with potential customers without having to invest in the upfront costs that come with starting an independent e-commerce site.

The first advantage you have when you sell on a marketplace is that you don’t have to worry about hosting your own site. With an independent website, you have to worry about things like web hosting, security measures, and SEO.

Second, marketplaces are already well known among consumers. That means people are already visiting these marketplaces looking for products they want or need. As a vendor for this marketplace, it’s easier to scale up because the customer base is already there waiting to purchase from you.

Third, marketplaces are often cheaper than building or maintaining your own site. You may pay a annual fee for the marketplace but it’s often less expensive than paying for hosting, development costs, security measures and more to maintain an independent website.

Lastly, by selling on a marketplace like MedicaEx, your product will be seen by more potential customers because of its visibility in a specific industry.

Access to customers

One of the main reasons for a business to join a marketplace is the access to customers. Marketplaces allow vendors to sell their products and services to people in other regions or countries, as well as those in their own location.

For example, if you live in New Orleans and sell ping pong equipment, you can use a marketplace like Amazon to reach customers all over the United States as well as worldwide. This provides an opportunity for your small business to grow without having to invest time and money into building out your own website.

In addition, marketplaces have been shown to increase sales more than 50% for businesses that use them. If you want your small business to grow without spending money on building your own website, then joining a marketplace like Amazon may be the right choice for you.

Lower overhead costs

One of the biggest benefits of using a marketplace is that it can reduce your overhead costs. By selling your products and services through a marketplace, you can use the resource from the marketplace.

Of course, there are some difficulties associated with this approach as well. For instance, you’ll need to pay fees to the tech company who operates the marketplace platform (eBay sellers pay about 15% of their sales). You’ll also need to comply with any policies set by the tech company (most marketplaces limit the number of products you can list on their site) and possibly maintain additional website(s) to reach customers outside of the marketplace.

Strategies for thriving as a vendor on a marketplace

Marketplaces are a great way for vendors to find new customers without having spent the time and money it would take to build their own website. They’re also a great solution for buyers who want to buy products from sellers they may not be able to access otherwise. Marketplaces like Etsy, for example, make it possible for you to sell your handmade goods on their site without having to invest in building your own shop. But they also give you the opportunity to expand your audience by selling on other marketplaces like eBay or Amazon.

When using a marketplace, there are three strategies that will help you thrive as a vendor:

1) Be selective about which marketplaces you list on

2) Develop an understanding of how each marketplace operates

3) Focus on what makes your business unique

Optimizing your profile

The first step to use an online marketplace is to optimize your profile.

It’s important to make sure everything is in order on your profile before you begin marketing. You should fill out all information about yourself that relates to the products or services you offer, as well as photos of what you offer. Make sure you put up clear and crisp images so customers can see what they are bidding on, and include any relevant videos if possible.

If your customer doesn’t know who you are or what you do, they may not be interested in purchasing from you. Filling out the profile section correctly will give vendors more credibility and provide customers with all the information they need before they commit to purchasing anything for your business.

Pricing and marketing

Marketplaces allow vendors to set their own prices for their products and services. This means that you can choose how much your product costs without having to worry about the cost of hosting a website or marketing your products.

Additionally, marketplaces often offer tools to help sellers attract customers and market their products in a way that doesn’t require developing expensive skills in digital marketing.

For example, MedicaEx has more than 30+ partner of medical trade show and do SEO content marketing to attrack visitors to your company profile

Customer service and communication

Communication and customer service are two major concerns for small businesses selling their products or services through a marketplace. Customer service is often one of the most valuable metrics for small businesses looking to grow. This is because it can help you create a loyal customer base. Additionally, it can increase your conversion rates and build word-of-mouth marketing.

When you use a marketplace, you will gain access to many tools that help you communicate with your customers and provide them with outstanding customer service.

Online marketplaces also make it easier for sellers to communicate with buyers and vice versa. Marketplaces allow users to leave feedback which helps sellers improve their product or service offerings and address any issues they may be experiencing. Additionally, marketplaces often have messaging systems that allow you to contact potential buyers directly without having to go through their email or phone number if they use those features on the platform.


Regardless of the industry, a successful business is an effective business. Finding effective ways to promote your brand and generate leads can be a challenge. But it doesn’t have to be! We provide some tips for creating an effective digital marketing strategy for your small business.

Hope you can learn some tips from this article 🙂

Are you looking for a way to grow your business in the healthcare industry?

MedicaEx is the B2B marketplace for medical equipment and technology. We realize the professionalism and irreplaceability of the healthcare industry, Through our integrated business solutions, we are committed to being a leading B2B platform for the healthcare industry.

MedicaEx is committed to helping businesses in the Healthcare Industry grow. Our marketplace connects buyers and sellers in one place, allowing them to make purchases with ease.

Click here now so you can take advantage of our showcase of products